Vision, Mission, Values & Purposes

Vision

To be recognized as the recognized and trusted voice for kinesiology in British Columbia, advancing a profession that is fully integrated within the healthcare system and valued for improving the health and well-being of British Columbians.

Mission

To represent and advance kinesiology across British Columbia by advocating for professional recognition, promoting excellence in practice, and establishing high professional standards that foster public trust.

Core Values

Collaboration. We believe meaningful progress is achieved through partnerships. We work collaboratively with members, educational institutions, employers, governments, healthcare organizations, insurers, and professional partners to advance shared goals.

Stewardship. We are responsible stewards of the profession, our organization, and the trust placed in us by members and the public. We seek to strengthen the profession while ensuring the long-term sustainability of BCAK.

Service. We are committed to supporting our members by providing meaningful value, responsive service, professional development opportunities, advocacy, and resources that contribute to successful careers.

Excellence. We promote lifelong learning, professional growth, competence and continuous improvement in support of high-quality kinesiology practice and positive outcomes for the public.

Purpose Statement

BCAK serves and supports its members, advances professional standards, and advocates for kinesiology as a valued allied health profession.

Our Focus Areas

BCAK is committed to advancing the profession through:

  • Establishing and maintaining industry-recognized membership standards, including accreditation, scope of practice, code of conduct, and professional guidelines.
  • Building a strong and recognizable brand for BCAK and its members.
  • Advocating for the profession through strategic marketing and interest holder engagement.
  • Connecting members via educational events, networking opportunities, and social media.
  • Providing access to affordable professional insurance coverage.
  • Establishing recognized standards for continuing professional development.
  • Providing access to relevant career and educational opportunities, industry resources, and other valuable member benefits.

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